meet your team
We built this collective as an arsenal, not a loose group of freelancers, but a unified house of specialists ready to deploy the exact tool, skillset, or strategy your brand needs. Every piece of your marketing engine lives here: creative, production, strategy, social, design, and execution. One team, fully aligned, moving with precision toward your goals.
arsenal’s founders
Rebby davis
sales and experience director
Rebby’s roots also start on the range. A lifelong shooter with a passion for clear, confident education, she built her reputation helping companies understand both the product and the people behind it. Her experience in sales, brand guidance, and industry networking showed her the same gap Sofia saw — companies were hiring ten vendors to solve one problem. Arsenal was the answer. By unifying skillsets, Rebby helped shape a collective where brands get everything they need in one place, backed by shooters who actually understand the culture and the community.
sofia espina
Marketing and creative director
Rebby’s roots also start on the range. A lifelong shooter with a passion for clear, confident education, she built her reputation helping companies understand both the product and the people behind it. Her experience in sales, brand guidance, and industry networking showed her the same gap Sofia saw — companies were hiring ten vendors to solve one problem. Arsenal was the answer. By unifying skillsets, Rebby helped shape a collective where brands get everything they need in one place, backed by shooters who actually understand the culture and the community.
Meet our team
joelle hernandez
Monet is a lifelong educator with a passion for creating accessible, engaging learning experiences. Known for a calm, encouraging teaching style, Monet believes that growth happens when learners feel both challenged and supported.
brendan galanos
Emmett is a detail-oriented instructor who’s spent the past decade helping people develop new tools, habits, and mindsets. Their approach is clear, practical, and always infused with curiosity and care.
jacob firmage
Eleanor's background spans education, coaching, and creative development. With a strong focus on process and progress, Eleanor helps learners move from where they are to where they want to be—one step at a time.
connect with us
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