meet the collective

  • We built this collective as an arsenal, not a loose group of freelancers, but a unified house of specialists ready to deploy the exact tool, skillset, or strategy your brand needs. Every piece of your marketing engine lives here: creative, production, strategy, social, design, and execution. One team, fully aligned, moving with precision toward your goals.

  • We start by diagnosing what a brand actually needs.

    Not every problem is solved with more content. Sometimes it’s messaging, sometimes it’s education, and sometimes it’s the right people representing the brand. We identify the gap first, then build the strategy.

    Our work spans social media management, educational user-generated content, and influencer negotiations and representation. We help brands educate their customers, create consistent messaging, and align with creators who actually understand the product and the audience.

    Because we come from the industry, we don’t guess. We manage strategy, content, and partnerships in-house so everything works together- clearly, intentionally, and without fragmented execution.

  • We specialize in serving individuals and brands within the firearms, outdoor, and shooting sports industries who value clarity, professionalism, and long-term growth.

    On the individual side, we represent creators, athletes, educators, and industry professionals seeking structured guidance, strategic partnerships, and fair, transparent negotiations. We help our talent protect their time, align with brands that reflect their values, and build sustainable relationships that extend far beyond one-off sponsorships.

    On the brand side, we partner with companies looking for more than surface-level marketing. From emerging businesses and local ranges to established manufacturers and outdoor brands, we help organizations refine their message, educate their customers, and connect with creators who genuinely understand their products and the communities they serve.

    Whether we're representing an individual, supporting a brand, or managing both sides of the relationship, our focus remains the same: creating meaningful partnerships built on alignment, integrity, and execution that delivers measurable results.

the founders

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the founders -

Rebby with long dark hair wearing a black leather jacket and black shirt standing in a dimly lit, industrial-style corridor with metal beams and curtains, illuminated by a bright vertical light behind her. Brand Relations Manager

Rebby davis

Sales and Experience Director

Rebby’s roots also start on the range. A lifelong shooter with a passion for clear, confident education, she built her reputation helping companies understand both the product and the people behind it. Her experience in sales, brand guidance, and industry networking showed her the same gap Sofia saw — companies were hiring ten vendors to solve one problem. Arsenal was the answer. By unifying skillsets, Rebby helped shape a collective where brands get everything they need in one place, backed by shooters who actually understand the culture and the community.

Sofia with short dark hair smiling, wearing a black top, standing in a dimly lit corridor with metal beams and lights overhead. Social Media & Marketing Specialist

Sofia espina

Marketing and Creative Director

Sofia’s roots are grounded in training and execution. A lifelong shooter, firearms instructor, and competitive athlete, she built her career at the intersection of education, content, and real-world application. Her background in instruction, videography, and brand strategy exposed the same problem Rebby saw from the other side — brands were fragmenting their message across too many people who didn’t fully understand the industry. Arsenal became the solution. By combining on-camera experience, production, and strategic direction under one roof, Sofia helped shape a collective where storytelling, education, and marketing are handled by shooters who live the lifestyle, not outsource it.

the core Team

A young woman with long, curly brown hair and blue eyes smiling outdoors.

Joelle Hernandez

Joelle leads social media management with a background in education, curriculum writing, and digital strategy. She excels at organizing content systems, clarifying brand messaging, and communicating effectively with both clients and internal teams to ensure consistent, well-executed social media output.

Head of Social Media
A young man with short dark hair, wearing a black shirt, stands outside holding a laptop and looking to the side. The background includes a glass window with reflections of mountainous scenery and part of a sign or poster inside.

Nicholas richardson

Nicholas is a web designer and user experience specialist currently completing his bachelor’s degree in web and user experience design. He has 3 years of hands-on experience focused on building user-friendly, functional, and visually cohesive digital experiences. His specialties include UX design, website design, user flow optimization, and creating websites that balance aesthetics with usability.

Head of Web Design
A smiling man with a beard wearing a camouflage baseball cap and a gray T-shirt, against a dark background. 
Head of Editing

brendan gallanos

Brendan leads post-production with over five years of professional editing experience. His work spans everything from long-form YouTube content to polished commercial and branded media, ensuring high-quality, platform-optimized visuals across all projects.

A soldier in camouflage uniform, wearing a helmet with night vision goggles, holding a rifle, with a tactical vest, standing outdoors, with blurred background of a building and greenery. 
Head of Photography

jake firmage

Jake is a shooter and professional photographer with two years of experience in the firearms industry. He specializes in product photography, capturing clean, detail-driven imagery that highlights performance, craftsmanship, and brand identity.