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Influencers & creators

Creators are individuals who produce content, educate an audience, or represent a personal brand within a specific niche. This includes content creators, competitive athletes, instructors, podcasters, and subject-matter experts.

If you create media, review products, teach, or influence purchasing decisions within your community — you fall into this category.

Arsenal helps creators secure brand partnerships, negotiate contracts, and build long-term professional relationships with companies.

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the creator collective

  • Young woman sitting with a black tactical rifle, looking serious, wearing a black t-shirt and grey pants, against a plain grey background. One of Arsenals Influencers/ Creators.

    Alyssa Seymour | @THEGUNNYGAL

    CREATOR | COMPETITIVE SHOOTER | INSTRUCTOR

    Alyssa Seymour is a firearms content creator and educator known online as The Gunny Gal. Her content focuses on responsible firearm ownership, training, and product education while helping make the shooting sports more approachable for everyday shooters. Through social media and educational content, Alyssa shares gear reviews, training insights, and practical applications for those looking to build confidence and competence with their personal safety tools.

  • A man wearing sunglasses and tactical gear aiming a handgun at an outdoor shooting range with barrels and a mesh cover in the background. One of Arsenals Influencers/ Creators.

    RYAN DILELLO @RYANDILELLO

    CREATOR | COMPETITIVE SHOOTER | MENTOR AT TACTICAL COWBOY

    Ryan Dillelo is a firearms mentor for Tactical Cowboy and content creator focused on practical training, responsible firearm ownership, and real-world application of defensive skills. Through instructional content and hands-on training, Ryan emphasizes competence, safety, and preparedness while helping shooters build confidence with their equipment. His work centers on making effective training approachable and accessible for those looking to improve their personal protection and shooting fundamentals.

  • A woman smiling in outdoor clothing stands on rocks beside a river in a mossy forest. One of Arsenals Influencers/ Creators.

    BELLE | @TACTICAL.BELLE

    CREATOR | INSTRUCTOR | CONCEALED CARRIER


    Tactical Belle

    Tactical Belle is a faceless preparedness and self-reliance creator focused on helping everyday people become more capable, informed, and ready for real-world emergencies. Her content breaks down practical topics like emergency planning, communication, civil unrest, and personal resilience in a clear, approachable way. Through Frontline Preparedness, LLC, she continues to build an educational brand rooted in realistic preparedness without the fear-based noise.

  • Man with a beard wearing a black cap holding a handgun. One of Arsenals Influencers/ Creators.

    TYLER | @SHOTINFRAME

    CREATOR | PHOTOGRAPHER | COMPETITIVE SHOOTER


    Tyler is a competitive USPSA shooter based in Oklahoma with a strong passion for traveling to in-person matches, industry events, and training opportunities across the country. His content centers around practical shooting, real-world gear use, and education for shooters who want to better understand their equipment and improve their performance.

  • LAURÉ HANEY | @LAUDMONT

    Lauré Haney is a competitive shooter and emerging firearms creator focused on 3-Gun, PCSL, USPSA, and IPSC. Her content highlights training, match experience, gear education, and the discipline behind performance shooting.

    With an authentic voice and hands-on industry experience, Lauré is building a platform for shooters who value skill, growth, and real-world application.

  • PRESTON BISHOP | @PRESTONBISHOP

    CREATOR | COMPETITIVE SHOOTER

    Preston Bishop is a firearms enthusiast and content creator who collaborates with brands and media teams within the shooting sports and outdoor industry. Frequently appearing in professional photo and video campaigns, including work with Beehive Media, Preston helps showcase products through authentic training environments and real-world applications. His content highlights responsible firearm ownership, gear, and the lifestyle surrounding the shooting sports.

  • Geoff Cooper

    Geoff Cooper | @midlevelgeoff

    CREATOR | PHOTOGRAPHER | INSTRUCTOR

    Geoff Cooper combines military experience, firearms instruction, and competitive shooting expertise to help shooters build practical, performance-driven skills.

    A former Army medic and Infantry Platoon Medic with the 25th Infantry Division, Geoff brings extensive experience in force-on-force operations, casualty care, and high-pressure decision-making. He is an NRA Pistol Instructor, USPSA Range Safety Officer, and A-Class USPSA competitor with advanced training in concealed carry, long-range marksmanship, and night vision applications.

    Today, Geoff is dedicated to helping shooters improve their skills and confidence both on and off the range.

brands

Brands are companies that sell products or services and want to reach new audiences through strategic marketing and partnerships.

This includes manufacturers, retailers, and service providers looking to promote their products through content, campaigns, and creator collaborations.

If you are a company looking to market your product or partner with creators — you fall into this category.

Arsenal helps brands develop campaigns, source the right creators, and produce professional media that drives results.

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What We Offer- brands

content creation

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Short-form and long-form video

Product, lifestyle, and campaign photo sets

Educational and user-generated content

Creative direction and scripting

Filming, photography, and editing

Revisions and final delivery

Social Media management

Close-up view of a smartphone displaying a grid of landscape photos on a flat surface, with part of a laptop keyboard visible in the upper left corner.

Platform strategy and positioning

Content planning and scheduling

Short-form video and post execution

Caption writing and messaging alignment

Community management and engagement

Performance tracking and refinement

influencer representation and negotiations

A person's hand with black nail polish reaching for a pen on a black binder with papers inside, on a dark desk with a decorative container and a white circular object nearby. 
Talent representation and brand alignment

Outreach, pitching, and relationship management

Contract negotiation and deal structuring

Rate guidance and valuation support

Review of deliverables, timelines, and usage rights

Ongoing partnership management